The most important part of a video is the script, so initial discussions are crucial. Tell me what you want? A video company doesn’t know your business like you do. I listen, and ask questions. Big questions are; What do your potential clients want? Why aren’t they buying from you? What do you think they want from you? If they don’t understand what you do, how would you tell them?
Knowing answers to these questions will help us create a meaningful script, often beginning with the problem (or why a viewer isn’t buying from you), and quickly progress to solutions ( how you can provide what they need.) Knowing this, I can then ask; A marketing or informative video? Live or animated? Long or short? Formal or informal? Humorous or just the facts?
As you see there is a lot more to a script then just writing a factual account. Learn to tell your story quickly. Tell the story about your business in a short, succinct, and shareable way. It can be the difference between the success and failure of your business. Next is the creation of a storyboard: a written and visual outline of your story. The process is organic, it develops from a rough draft, tweeked, edited, reduced, finely tuned and worked on until it is a well crafted work of art.