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98 Percent of Brides Regret not Having a Video

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Published: October 13, 2015

     I came across an article by Ariane Fisher in The Huffington Post entitled “98 Percent of Brides Regret This Choice After Their Weddings” It’s the best summary of why a video should be a major consideration in the wedding planning process. Videos capture moments in time, and like wine, they improve as the […]

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The Videography of Poco Productions & Videographer Randall Thornton

The Videography of Poco Productions

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Published: March 26, 2014

Videography of Poco Productions The Videography of Poco Productions is a Website video I just finished that explains the work I do. In it I wanted to emphasize that I shoot three different types of videography: website videos, wedding videos, and real estate videos. I then contrasted the difference between “free” videos, and sticker shock expensive […]

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Chart

What is the Secret of Video Sharing?

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Published: March 6, 2014

I found a fascinating chart that explores the relationship of emotions and their ability to create a response in a viewer who then “desires” to share a video. Dr. Karen Nelson-Field, a senior research associate at the Ehrenberg-Bass Institute for Marketing found that videos that communicated exhilaration is most likely to trigger others to share […]

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Why Every Website Needs a Video

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Published: October 17, 2013

  I recently signed up to take an online course with Grumo Media and taught by Miguel Hernandez, a young Vancouver Canadian excited about the future of videos on the internet. His critique of most videos online is that they’re either too long or too boring. His solution: Make a short video with a very clear message, […]

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98 Percent of Brides Regret not Having a Video

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Published: September 26, 2013

Came across an article by Ariane Fisher in The Huffington Post entitled “98 Percent of Brides Regret This Choice After Their Weddings” It’s the best summary of why a video should be a major consideration in the wedding planning process. Videos capture moments in time, and like wine, they improve as the years go by. […]

Video Buffering Impacts Viewer Behavior

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Published: June 28, 2013

Time is of the Essence In doing research on website videos I came across a study by the University of Massachusetts titled Video Stream Quality Impacts Viewer Behavior: Inferring Causality Using Quasi-Experimental Designs. I’d like to share some of their observations and conclusions in relation to how viewers respond to slow buffering times. Their analysis shows “that […]

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Randy’s Memorial Day Adventure Part 1

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Published: May 27, 2013

Today, with luggage in hand,  I walked out of my house, caught the light rail 3 blocks away, went 3 stops, and caught an Amtrak bus to Newport News. Then boarded an 8:15 train to Union Station in It might take longer, but it’s cheaper than air, bigger seats, wifi with electric outlets, and I […]

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Quality Video Can Make or Break a Viewers Return Rate

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Published: May 23, 2013

Quality is Rare  For every well-produced informative video, there are millions that are not. Why is this? Most videos are not thought through, ie, no attempt to sit down and write some kind of script. There is also little thought towards good production; things like lighting and sound. Online Video Quality Impacts Audience Retention In […]

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Youtube Video Tips & Tricks

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Published: May 10, 2013

 What Factors Affect a Good Website Video? For all those who might want to launch out and shoot their own video on Youtube, but were afraid, here is an attempt to help you get started.   I came across an article by Chris Pirillo titled 50 Youtube (and Online Video) Tips and tricks. I won’t […]

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Explainer Videos
Help Boost Sales

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Published: April 10, 2013

Your Business Needs an Explainer Video  My new favorite site for researching website videos is the Video Brewery. I’d like to share some of their ideas and add my own to help you potentially increase your sale rate. Why? As Andrew Follett, Founder and CEO of  Video Brewery explains, “Part of Google’s algorithm for search rankings considers […]