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A Video by Randall Thornton in Tucson Arizona

A Video from Tucson Arizona

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Published: February 8, 2013

I took a week off to go to Tucson in January. It was officially a business trip as I bought books at two book sales, but did take a day to go to Sabino Canyon just north of the city. I shot some footage for my own website video about who I am, and what […]

77% of Brands Don’t Use Online Video

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Published: February 8, 2013

Yes, that headline caught my attention when I read it. It was shared by Kevin Nalty, the guru of viral videos, in his article  77 percent of brands are using national TV advertising exclusively, while only 23 percent of the brands surveyed were using online video. About Online Video My question is: Why so little? […]

Things that bug me

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Published: January 12, 2013

I have been a videographer for some 30 years now, and what bugs me of late is the youtube mentality that anything looks good just because someone thinks it looks OK. I ran across an article recently titled 5 Poor Excuses for Bad Video that brought this to light. http://www.videomaker.com/videonews/2012/09/5-poor-excuses-for-bad-video In it, Jennifer O’Rourke, Videomaker’s […]

So you want a website video

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Published: January 12, 2013

“Just get some videos up on YouTube, and everything else will fall into place.” That’s the thinking of most, but what does it really take to not only capture a viewer’s attention, but get them to act within the 2 minutes they will give to you? John Furguson recently blogged Why most marketing videos miss […]

Stephen Quick IV Endorses Poco Productions for their video editing services

Stephen Quick IV Endorses Poco Productions

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Published: December 17, 2012

Advice from an old pro

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Published: November 29, 2012

Story Telling Here’s some advice I read from an “old pro”: In shooting weddings, story telling is the name of the game. To accomplish this you’ll need to effectively interact, direct, observe, and anticipate the significant one time moments that are unfolding spontaneously. Video Tricks The emotions, reactions, details, uniqueness and ambience of this most […]

Making a Commercial

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Published: November 29, 2012

 Website Advertising I recently read an article in Videomaker, and thought I’d pass it on to all those wondering what it takes to advertise on TV or online. The process begins with creating a concept built around the points that the client says “have” to be in the commercial. Some companies are easy, ie, just […]

Hard-At-Work

Poco Productions Re-launch

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Published: November 28, 2012

This is an informal press release announcing the re-launching of Poco Productions, complete with a newly revised website. I have been in semi seclusion for over a year redirecting, organizing and fine tuning my business strategy. Basically, I am emphasizing what I think is the future trend of the internet: website videos for small businesses. […]

ComScore Chart

More People are Watching Website Videos Online

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Published: November 28, 2012

Web Video Phenomena Today I want to explore the fast growing web video phenomena. I had a pretty good idea website videos were growing, but how fast? In the Dec. 12, 2011 Media Buyer & Planner Today they had the article People Watching More Ads Via Online Video Than Ever Before. In this article it […]

Real Estate Videos

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Published: November 28, 2012

In today’s competitive Real Estate Market videos are becoming the tool to create an advantage to best advertise and communicate your property. It begins with a two minute video tour room by room, and when this is put to music, it can give a potential buyer or investor the needed information to make a decision. […]